Working at weareseventeen I had the pleasure of directing this spot, working closely with George Alexander and Stephen Simmonds. 
When we met Andy from Regenerate UK and found out about The Feel Good Bakery and the great work they do, we immediately wanted to use our skills to help get more awareness for the charity. Instead of setting out to create an overly worthy piece that explains everything about the charity; we decided to create a film which would simply embody the essence of feel good and bring a smile to everyone who watches it - hopefully resulting in more sharing and more awareness.
In our film we meet a whole host of quirky ingredients, who happily make their journey to become a sandwich together - but not just any sandwich, one that is bursting with feel good.
To find out more about The Feel Good Bakery check out their site and place an order when you can. You won’t be disappointed!



Client: Regenerate UK
Production: weareseventeen
Creative Direction & Design: Cesar Pelizer
3D Animation: Cesar Pelizer
3D Modeling: Cesar Pelizer
Character Design: Cesar Pelizer
Character Development: Kajsa Råsten
3D Texturing: Kajsa Råsten, Adam Brandon
3D Rigging: Jesper Lindborg
3D Cloth Simulation: Joe (Darren) Maker
Compositing: Cesar Pelizer
Music & Sound Design: Tom Fisher
Big thanks to: Doug at Velocity Partners


also, HERE IS A nice LITTLE INTERVIEW with us talking about the process AT MOTIONOGRAPHER